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August 16, 2013
By: KERRY PIANOFORTE
Editor, Coatings World
Dow Coating Materials announced that R&D Magazine recognized its EVOQUE Technology as a R&D 100 Award Winner for 2013. A panel of independent judges and the editors of R&D Magazine annually award excellence in innovation by selecting the top 100 products that represent leading technologies introduced in the previous year. “This award is the culmination of many years of hard work for the Dow Coating Materials team and we’re thrilled to receive this honor from R&D Magazine,” said Ashok Kalyana, Architectural & Industrial Marketing Director for Dow Coating Materials. “Customers worldwide have proven the value that EVOQUE Technology brings to the market and gaining this type of recognition from the industry serves to further validate the tremendous success we’ve had with this innovation.” With EVOQUE Pre-Composite Polymer Technology, paint formulators have the opportunity to raise paint film performance, improve titanium dioxide (TiO2) efficiency and enhance the eco-profile of their paints. In a recent Life Cycle Assessment, paints made with EVOQUE Technology were found to reduce the potential environmental impact of waterborne white and pastel architectural paints in ten out of ten key indicators. “EVOQUE Pre-Composite Polymer offers performance properties that can help formulators create product lines that require fewer coats, are more resistant to stains and dirt, are easier to clean, and resist rusting, corrosion and other weather effects,” said Keith Watson, Global R&D Director for Dow Coating Materials.
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